Sweepie — Lead Collection, Marketing & Data Sharing Policy
Last updated: 2025-07-02
1. Introduction
This document outlines the Terms and Conditions and Privacy Policy of Sweepie(“we,” “us,” “our”). It governs how we collect, use, store, share, and protect your personal data when you interact with us through Meta, websites, or related platforms.
By submitting your data through any of our channels, you agree to these terms and confirm that you have read and understood our privacy practices as required under the EU General Data Protection Regulation (GDPR) and other applicable laws.
2. Purpose and Scope
Our primary business activity is the generation and distribution of marketing leads. This includes collecting voluntarily submitted user data via online lead forms and distributing this data to a maximum of four selected business partners for marketing purposes, including direct contact by phone, email, or SMS.
This policy applies to all users who submit their information via:
- Meta
- Embedded or pop-up forms on landing pages
- Third-party survey tools
- Email marketing signups
- SMS or mobile engagement tools
3. What Personal Data We Collect
We only collect data relevant to the services we provide. This includes, but is not limited to:
a) Identification and Contact Information:
- Full name
- Email address
- Mobile and/or landline number
- Country of residence
- Age or age group (if requested)
b) Behavioral and Preference Data:
- Survey responses
- Selections in interest fields (e.g. insurance, id-protection, telecom)
- Answers to qualifying questions
- Referral sources or how you found the form
c) Technical and Usage Data:
- IP address
- Browser type and version
- Device identifiers
- Time and date of submission
- Referrer URLs
- Activity on landing pages
We do not collect sensitive personal data (racial/ethnic origin, political opinions, religious beliefs, biometric or health information) unless explicitly requested and lawfully consented to.
4. How We Collect Personal Data
Data is collected via the following mechanisms:
- Meta with integrated GDPR-compliant checkboxes
- Hosted landing page forms
- Survey or quiz tools integrated with our CRM
- Cookies, tracking pixels, and server logs
We ensure every channel of collection clearly identifies the purpose, use, and consent requirements for data handling.
5. Why We Collect and Process Your Data
Your personal data is processed for the following core purposes:
- Lead Matching: To connect you with relevant services based on your interests.
- Partner Communication: To enable selected third parties to contact you via preferred channels.
- Marketing & Remarketing: To deliver follow-up offers, reminders, or educational material.
- Service Optimization: To analyze form conversions, campaign effectiveness, and user engagement.
- Legal Compliance: To comply with applicable laws, requests from authorities, or enforcement of legal rights.
6. Legal Basis for Processing
We process your data lawfully under one or more of the following GDPR legal bases:
| Purpose | Legal Basis |
| Marketing communication via partners | Explicit Consent (Art. 6(1)(a)) |
| Communication about our services | Consent or Legitimate Interest (Art. 6(1)(f)) |
| Analyzing submission and marketing trends | Legitimate Interest |
| Compliance with tax, fraud, or legal requirements | Legal Obligation (Art. 6(1)(c)) |
Legitimate Interest Justification:
We rely on “legitimate interest” only where:
- Our interest is clearly stated (e.g. performance analytics)
- The processing is proportionate
- Data subjects can opt out at any time without prejudice
- A balancing test has been conducted internally
7. Data Recipients – Who Will Receive Your Data
If you provide your consent, your data will be shared with no more than four GDPR-compliant partners for marketing purposes. These partners may contact you with relevant offers via SMS, email, or phone.
Partners typically operate in the following industries:
| Sector | Example Services |
| Finance | Credit cards, personal loans, investments, financial services |
| Insurance | Home, car, pet, travel, health insurance |
| Retail | E-commerce, automotive, fashion, home appliances |
| Travel | Hotels, booking services, flight promotions |
| Lifestyle | Wellness products, media subscriptions, digital courses |
| Legal | Personal injury, claims management, legal aid |
You will never be contacted by a partner you have not consented to share data with.
8. Third-Party Services and Data Processors
We use selected data processors to collect, store, and manage leads, including:
- Meta (Facebook & Instagram)
- Google – email and analytics tools
- Cloudflare – content delivery and performance
All data processors are bound by strict Data Processing Agreements (DPAs) in accordance with Article 28 GDPR.
9. Data Transfers Outside the EU
Your data is stored within the European Economic Area (EEA) by default. If we transfer data outside the EEA, it will only be to:
- Countries with an EU adequacy decision
- Recipients subject to Standard Contractual Clauses (SCCs)
- Companies bound by Binding Corporate Rules (BCRs)
We perform due diligence on all processors involved in international data transfers.
10. Data Retention Policy
We retain your personal data as follows:
- For up to 24 months after collection if you have not withdrawn consent
- In a suppression list for 24 months after withdrawal of consent to prevent further contact
- In anonymized or aggregated format for analytical purposes indefinitely
We conduct periodic reviews to ensure no data is retained longer than necessary.
11. Consent Withdrawal and Data Rights
You may withdraw your consent at any time by contacting us at support@sweepie.co. Upon withdrawal, we will:
- Cease processing your data immediately
- Place your information on a suppression list
- Retain only the data required for legal or compliance reasons
In addition, under the GDPR, you have the right to:
- Access your personal data (Art. 15)
- Rectify inaccurate data (Art. 16)
- Request deletion of your data (Art. 17)
- Restrict how your data is used (Art. 18)
- Object to specific uses of your data (Art. 21)
- Request data portability (Art. 20)
- Lodge a complaint with a supervisory authority (e.g., IMY in Sweden)
We will respond to all verified requests within 30 days.
12. Cookies, Tracking, and Analytics
Our website and lead capture platforms use cookies to enhance user experience and support analytics and advertising efforts.
Types of cookies:
- Essential Cookies – Required for website functionality
- Analytics Cookies – To monitor usage and improve performance
- Marketing Cookies – Used by ad platforms like Meta and Google
- Third-Party Cookies – For embedded content or social media integrations
You may manage cookie preferences via your browser or our cookie settings panel. For full details, refer to our Cookie Policy.
13. Data Security and Breach Response
We employ state-of-the-art security measures to protect personal data, including:
- HTTPS encryption and SSL certificates
- Role-based access controls
- Daily backups
- Incident response protocols
- Antivirus, malware scanning, and firewall protection
In the event of a data breach, we will notify affected users and authorities within 72 hours as required by GDPR (Art. 33–34).
14. Children’s Data
Our services are intended for users aged 18 and above. We do not knowingly collect data from minors. If we become aware that personal data has been collected from a minor, it will be deleted immediately.
15. Disclaimers and Limitation of Liability
- We are not responsible for how third parties handle your data after lawful transfer
- We do not guarantee the accuracy or truthfulness of partner offerings
- You use our services and submit data at your own discretion and risk
16. Changes to This Policy
We may update this document from time to time to reflect changes in law, business operations, or technology. We encourage you to review this page periodically. The effective date at the top will indicate the most recent version.
17. Contact Information
For questions, concerns, or data requests, please contact:
Agent Introvert AB
Email: support@sweepie.co
Address: Erik Dahlbergsgatan 20b, 411 26, Gothenburg, Sweden